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Описание: A model that enables any organization to control value and profitability of their brands.
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Free articles, news and columns on branding in Asia. Market research and Asian marketing
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The Naming Workshop is a one-day, on-site program tailored to your naming needs. Five hours of ideational exercises lead your team to hundreds of possible product ...
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A quarterly electronic newsletter on the strategies and tactics of naming. Published since 1997. Contains more than 40 articles, clearly indexed and easily ...
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